While at BNY Mellon, I developed creative for two initiatives that highlighted the brand’s flexibility. The Innovation in Payments campaign spanned print, social, and video deliverables, built around the company’s signature arrow motif—a simple but dynamic shape that anchored brochures, landing pages, and social content to showcase expertise and extend reach. For the firm’s ESG initiatives, I introduced a lighter, more modern visual tone that conveyed innovation, clean energy, and forward momentum while staying true to the corporate brand.