Working closely with a small team, we rebranded and rolled out a new identity system for Denim. The goal was to convey reliability, momentum, and trust while creating a brand that felt built to last. The identity featured images of people viewers might recognize—or see themselves in—making the brand feel approachable and grounded. Even the name, Denim, was intentional: a nod to the “uniform” of the industry and something everyone in the target audience would immediately relate to. Once the visual language was in place, we launched with a new logo, print materials, website, comprehensive collateral libraries, and a full suite of social advertising across all channels.