ENGAGE is an annual corporate tradeshow showcasing and supporting the company’s products, with each year featuring its own theme and visual identity. For ENGAGE20 — originally planned for Arizona but shifted to a virtual format due to the pandemic — I created a distinct identity system built around simple, abstract shapes inspired by the event’s key topics. The design was fresh and engaging while still aligned with the broader corporate brand. What began as an in-person event transitioned to fully digital in just a few weeks.