Pacer Direct Mail Campaign

Direct mail, email and social campaign for a modern SaaS accounting tool.

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Eagle launched the Pacer Replacement Campaign to encourage prospects to move away from a competitor’s outdated tool. The concept played on the idea that things often start off great — but over time, they age, lose their edge, and it’s time for an upgrade. The campaign rolled out across email, print, and social channels to help drive the message home.

Client
Eagle Investment Systems
Role
Creative Direction | Graphic Design
Year
2018
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