Realm

Brand identity design and launch for a new consumer product.

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Realm by Garden Remedies was a new product line inspired by the terpene profiles of each strain — terpenes are natural compounds that give cannabis its distinct aroma and effects. Each product was imagined as coming from its own unique "realm," which led us to build a space-travel and alien-worlds theme that balanced individuality with a unified brand system. I worked closely on the visual identity and packaging design, incorporating bold, unapologetically obvious AI imagery to reinforce the interplanetary concept and make each strain's world feel instantly recognizable. The launch included web, social, print advertising, sales materials, and a full suite of packaging.

Client
Garden Remedies
Role
Creative Direction | Branding
Year
2023
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