For SEMICON Korea, a major international industry event, Entegris needed a presence that was both bold and on-brand while standing out on the show floor. I led creative development and art directed outside freelancers and agency partners to deliver final event artwork, touchscreen materials, and video content. The two-story booth respected existing brand standards but moved away from dense text, complex charts, and overly niche messaging. Instead, we created a clean, minimal design with interactive displays and bold video elements that drew attention, sparked curiosity, and encouraged meaningful conversations with the booth team.