For SEMICON Korea, a major international industry event, Entegris needed a bold, impactful presence that stayed true to their brand while standing out on the show floor. I designed and developed a two-story booth that honored the existing brand standards but pushed beyond the usual over-reliance on dense text, complicated charts, and niche messaging. Instead, we introduced a clean, minimal design with interactive displays and bold video content to capture attention, spark curiosity, and invite real conversations with the booth team.